Space distribution planning is not an art but a science, constantly under review in order to target those niche, high-class, affluent aspirational city dwellers within the energetic hub of the city of Liverpool.

Space’s distribution is extremely selective focusing on the individual rather than the postcode, targeting the ultramodern aspirational city dweller. Each postal sector has been thoroughly analysed to give Space optimal penetration into the desired audience.

In total 22,500 copies are delivered to addresses within the Liverpool region. Where possible all recipients are named and the product is delivered directly to their door.

2,000 copies are distributed to exclusive addresses within the L1, L2 and L3 areas of the city including the waterfront apartments and new developments. To complement this 15,500 copies are letterbox delivered to selected addresses within the suburbs of Liverpool. A further 5,000 copies are distributed to stylish bars, exclusive restaurants, boutiques, premium hotels and other selected retail outlets.

Click here to find out where you can find your copy of Space

READER PROFILE

Our exclusive readership has been targeted using the latest high-tech and sophisticated profiling techniques,
unlocking highly descriptive information on customers and catchment areas. Working with one of the world’s leading data suppliers, Experian, allows us to track and analyse the changing dynamics of Merseyside over several years. Space readers have been selected using three MOSAIC group classifications and are characterised by the following attributes:


AUDIENCE PROFILE:

• Their home is modern, spending much of their income on furnishing their new homes and apartments, located
in the ‘Up & coming’ residential areas within Liverpool.

• Our readers are high-flying enjoying high salaries.

• The brands they purchase are at the premium end of the market.

• A high proportion of expenditure is assigned to eating out.

• They tend to indulge their gourmet tastes in more expensive eateries.

• These individuals have a keen eye for fashion and trends, in the cosmopolitan environment which they
inhabit.